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Tour de Sign Melbourne Design Week 2026

Melbourne Design Week 2026

Tour de Sign is a leisurely walking tour of some of Melbourne’s most iconic precincts, influential hospitality venues and world-class retail destinations. Hear from some of Australia’s design luminaries — Melbourne studios, designers, and artists working across strategy, branding, placemaking, and spatial design — as they share their stories, insights, and the creative decisions behind each project. Recorded during our Melbourne Design Week event.

A leisurely walking tour of Melbourne Design – $5.00

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Snapshot

Tour de Sign reveals some of the often-invisible layers of design — wayfinding, signage, placemaking, and branding — that provide an important contribution to Melbourne’s urban environment. It highlights the role that design plays in actively shaping the city’s identity and future.

Melbourne Design Week is an initiative of the Victorian Government through Creative Victoria.

(Photos by Josh Robenstone)

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The Speakers

  • Hector’s Deli (Normanby Chambers) — Tristan Ceddia & Rick Milovanovic, TRiC Studio
  • MECCA Bourke Street — Jordan Rowe, Jordan Rowe Multidisciplinary Creative
  • Hyde Melbourne Place — Michaela Webb & Paul Tisdell, Studio Round
  • Untitled Mural — David Booth (Ghostpatrol)
  • SIX SIX — Suzy Tuxen and Henry Tuck, A Friend of Mine
  • Robata — Dominic Hofstede, Typographic Services
  • Town Hall Station — Kate Pleban, Maynard Design Consultancy

Tour de Sign highlights the role that design plays in creating memorable places and experiences, and the wayfinding, signage, placemaking and branding that contribute to their success.

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The guide

  • Digital guide – Instant access and a mobile-friendly format, for easy use while on the move.
  • Curated list – We selected 7 projects that we admire, and invited the studios and creatives behind the work to share their stories. Plus discover some ‘sidewalks’ if your exploring takes you further afield.
  • Online directory – A comprehensive and easy-to-navigate directory that’s accessible any time, anywhere.
  • Audio – Recordings from each speaker, plus participant questions, that you can listen to while you walk.
  • Interactive map – An exclusive custom map with colour-coded pins for easy use while on the move.

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